Introduction
Our Industry guides give you the lowdown on what the Bradford District has to offer. They're here to help you figure out what qualifications and training opportunities are available nearby and to give you the scoop on career options in specific industries.
If you're not sure about what careers are out there, these guides are perfect for exploring and getting to know each sector better. They're your go-to for understanding the different paths you can take into a career, whether it's through Apprenticeships, Traineeships, starting out early in your career, going to college or university, or learning on the job.
In Bradford District, there are 15 industry sectors to explore - you can find them all on the Career Options page. Each guide will tell you specific ways to plan for an occupation, as well as suggesting educational and vocational opportunities.
Build a career in the Marketing Sales & Services Industry
Typically done by a business seller, Marketing involves the process of creating, communicating, delivering and exchanging goods and services. This method is conducted with the customers satisfaction at the forefront of the process. In real terms, it is the act of promoting and selling products or services. This can be done through a number of different activities, such as advertising and market research.
Specifically, the Marketing Sales & Services Industry includes three different pathways. Similar to Business Management and Finance, if you choose one of these pathways below as a career option, you could work across a number of sectors. For example you could become a Marketing Officer within an Architecture employer or a Marketing Manager for a Travel Agent.
- Marketing
- Professional Sales
- Entrepreneurship/ self employment
If you have the following skills, a role within the Marketing Sales & Services Industry could be the career choice for you:
- Creativity
- Critical thinking
- Problem solving
- Communication
- An eye for detail
- IT & social media knowledge
If you have entrepreneurial qualities, you could quite possibly end up running your own business.
Qualification Information
Find information about core subjects and specific relevant sections of the curriculum here
Courses in Marketing, Sales and Service
15 Career Choices in Marketing Sales and Service
The below jobs are an example of what work can be found in this sector in the Bradford District and beyond. Click on the job title for more information:
- Advertising Account Planner - develop and plan ad campaigns to make sure adverts reach the right audience
- Advertising Media Buyer - book advert space on newspapers, magazines, TV, radio and websites
- E-Commerce Manager - sell and advertise products and services on the internet
- Franchise Owner - self-employed people who buy a licence to operate a business under an established company's brand
- Marketing Executive - promote a company's products, services or brand
- Marketing Manager - plan how to promote products, services or brands and oversee all marketing activity
- Market Research Interviewer - find out what people think about products, services or issues
- Market Research Data Analyst - study statistics and information collected through surveys
- Market Research Executive - help clients find out about people's views on consumer products or political and social issues
- Medical Sales Representative - work for pharmaceutical companies, selling drugs, medicines and medical equipment to health professionals
- Sales Administrator - process sales orders and payments, arrange deliveries and offer after-sales support
- Sales Assistant - sell products and help customers
- Sales Manager - organise, coach and lead teams of sales representatives to work towards agreed targets
- Sales Representative - meet or ring customers to persuade them to buy products or services
- Social Media Manager - communicate with organisations’ customers and clients through social media channels
Useful Resources
Find below some useful websites giving information about working in this sector.
The Chartered Institute of Marketing
Gov.uk – Business and Self-employed
Digital Badges
Digital badges are a great way to gain recognition for skills and learning which doesn't have a qualification attached to it. If you are a learner aged 13+ please sign up to our Navigatr platform to access the digital badges we offer.
This is quick, easy and free to do. Follow the link below to create your own Navigator account and earn your first digital badge by reading the information and completing quiz at the bottom of the page:
https://www.navigatr.org/what-are-digital-badges-2
To see some of the badges available for Bradford District click on the link below for more information:
Marketing, Sales and Services sector is suited for people who have an appetite for creativity, imagination, and persuasive skills. Due to technology advancements, it is now possible to market, service and sell products around the world.
I would like to find out more about…
A career in marketing involves roles related to advertising, media planning, sales strategy and other methods of brand awareness designed to sell a product or service. Marketing takes many forms, from traditional methods like radio, television and billboard advertising to digital marketing strategies that incorporate search engine optimization (SEO) and social media.
Professional sales staff are required across all industries from education products to cars. Sales staff identify customers and manage customer relationships to ensure smooth and profitable delivery or sale of a product or service. There are a variety of roles and responsibilities that fall within sales, but the core of all sales careers are the same. This is a great career path if you like attention to detail and building relationships with different people.
Entrepreneurs, freelancers and self-employed people work for themselves. They own or run their own business, which can be anything from a simple one-man band providing services such as dog-walking, decorating, or professional services, right up to a company established to produce and market a new piece of technology developed by the owner. Being an entrepreneur requires enthusiasm for your business, good problem solving skills, financial and legal knowledge to run your business within guidelines profitably, and the ability to lead others.